29 Jul MKT380 U5IP Final Assignment
APA Format, No grammar errors, No Plagiarism, MUST BE ON TIME!
Unit 5 – Individual Project
Assignment OverviewType: Individual Project
Unit: Strategic Integrated Marketing Communications
Due Date: Wed,2/6/19
Deliverable Length: 600 words
Assignment Description
Individual Project: Final Key Assignment
Strategic Integrated Marketing Communications
The final part of the plan is about getting the message out to your target market.
- First, review your marketing plan draft. Complete or expand on any sections that need additional detail.
- Next, the final part of your plan will include a section about how you will communicate your company’s product features and benefits to your target market. Go back to your communications draft from Week 4.
- Expand on the objectives of your communication plan in consideration of your creative pieces. Write out your communication objectives, also known as a creative brief. The creative brief acts as the map of the communications strategy for the marketing plan. It asks and answers the main question: What is your customer’s reason to believe in your product? Find out more here:
https://www.adcracker.com/brief/Sample_Creative_Brief.htm- The creative brief should define the following:
- What is going on in the market? Provide an overview of the company and the marketplace.
- What are you going to do? What is the objective of your communications plan?
- Who? Who is the target market?
- Say what? What is the most important message you need to send to your target market?
- Why believe? What is your target market’s reason to believe in the product, and why?
- How will you communicate? From your Key Assignment draft, expand on any information from your 2 communication vehicles: 1 social media marketing method that you suggest using for your company’s product and 1 direct marketing campaign that you can use to build brand awareness and customize the product’s message to your target market.
- Do it! Think about your differentiators using the 4 Ps of marketing—product, place, price, and promotion. Develop 1 slogan or tagline to help capture the target market’s attention that can be used in the social media and direct marketing campaigns.
- The creative brief should define the following:
- Add this section at the end of the final plan, organize the sections, edit, and post final draft of the plan.
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