13847Applying the Balanced Scorecard Evaluate the role of accounting, finance, and marketing within the larger organizational structure. Recommend a scorecard for an e-commerce business to address the following business problem: Product sales have been flat for the last two quarters, but costs continue to rise. Customers complain about...
13846Market Research: Controlling Risk in Decision Making Managers face risky decisions every day. One method of controlling risk in a decision is conducting market research. This effort is quite necessary for new product development. Many commercial development departments use the popular software Stage-Gate®. This software or...
13845Respond or elaborate to discussion post below: The first step involves identifying and analyzing potential foreign markets to determine where our cosmetics line would resonate most with consumers. This requires assessing economic conditions, consumer preferences, regulatory requirements, competitive landscapes, and import tariffs (Hill, 2025). For instance,...
13844Respond or elaborate to discussion post below: Steps for Successful Exporting When a company wants to sell its products in another country, it must take several important steps to succeed. Here are four key steps that my small U.S.-based cosmetics company would follow to start exporting our...
13843Respond or elaborate to discussion post below: Performance management is essential in aligning warehouse operations with strategic objectives. However, misaligned metrics can create serious pitfalls. When KPIs focus on volume over accuracy, or speed over safety, organizations can unintentionally incentivize poor behaviors. For example, if...
13842Respond or elaborate to discussion post below: The misalignment in KPIs with strategy often drives the wrong behaviors that lower service levels, erodes quality, and increases cost (Bowersox et al, 2023). Moreover, creating incentives that focus solely on individual activity as opposed to team outcomes will...
13841Respond or elaborate to discussion post below: PepsiCo recently acquired a food-delivery business, and now a formerly competing division is undergoing major restructuring. Employees from both legacy PepsiCo associates and those from the acquired company are understandably anxious about job security, integration, and cultural fit. In...
13840Respond or elaborate to discussion post below: Target Scenario Big changes in a company can make people uneasy, and an acquisition like Target adding a grocer’s prepared foods division would naturally create questions. Employees on both sides will wonder how their jobs, teams, and routines may shift....
13839Journal Topic: Global Marketing Approaches Many factors impact a company's marketing approach when branding a product across global markets. One of the most significant decisions facing an international organization is whether to standardize marketing across all countries or devise individual national marketing campaigns for each country....
13838Interview: You will conduct a 30-minute interview with a business professional who has experience with risk management and sustainability. During the interview, ask permission to submit their first name, last name, and email address as elements of your interview summary, in case your professor wants to check...