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What is Strategic Communication? Strategic communication involves distributing a message to a target audience in order to achieve a particular outcome. In our readings and discussion in this module, we will consider how a strategic approach can be beneficial to PR practitioners developing communication campaigns....

 Use concrete physical details in your description and specific verbs and adjectives in your analysis, avoiding at all costs vague adjectives ("beautiful," "natural," "great," “delicious,” --and forget “awesome” or “yummy” altogether--etc.) and adverbs ("skillfully," "amazingly," "intensely" etc.) or dead metaphors ("raining cats and dogs") which...