12 Jul HOW HAS BURGER KING’S HEADQUARTERS LOCATION INFLUENCED ITS INTERNATIONAL EXPANSION?
HOW HAS BURGER KING’S HEADQUARTERS LOCATION INFLUENCED ITS INTERNATIONAL EXPANSION?
September 19, 2018Posted by: kajo No Comments
Prepare a paper (700 to 1,050 words) discussing the case and incorporating answers to the questions below. It is important to address each of the questions presented. CSU requires that students use the APA format in writing course papers. Therefore, the APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed. The Reference List is not included in the required paper length. Your paper must contain at least five references, which may include your course textbook, internet sources, books, and professional journals or other appropriate resources. Please do not copy or plagiarize others materials. All papers are electronically scanned by Turn It In.
Read the case study “Burger King Beefs Up Global Operations” at the end of Chapter 12 of your course textbook. Incorporate into your analysis responses to the following questions. You should make sure to incorporate core concepts from your reading assignment.
1. What is Burger King’s core competency? How does it relate to its chosen strategy?
2. How would you explain how Burger King has decided to configure and coordinate its value chain? Which of Burger King’s value chain activities create the most value for the company?
3. Burger King globally expanded later than its main fast food competitor. What advantages and disadvantages has this created?
4. When entering another country, discuss the advantages and disadvantages that an international restaurant company, specifically Burger King, would have in comparison with a local company in that market.
5. About two-thirds of Burger King’s restaurants and revenues are in its Americas region ( United States and Canada) and one-third elsewhere. Should this relationship change? If so, why and how?
6. The case mentions that Burger King prefers to enter countries with large numbers of youth and shopping centers. Why do you think these conditions would be advantageous?
7. How has Burger King’s headquarters location influenced its international expansion? Has this location strengthened or weakened its global competitive position?
8. As CEO of Burger King, what tools and strategies would you use when deciding on possible future locations for the company.
9. What do the implications of the challenges identified in the case have for Burger King’s strategy today and in the future?
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