All the requirements and information of this 3000 word report are given in the 'Assessment 3' attachment.  

A sample table of contents has been shared to give an idea about the report's structure. It is wise to follow the sample table of contents to make this report.  

Choose any university instead of Charles Darwin University.  

Things need to focus on-  

1. THE STRUCTURE OF THE REPORT SHOULD BE THE SAME AS THE STRUCTURE IN THE SAMPLE TABLE OF CONTENTS ATTACHMENT. Follow the provided sample table of contents for the report's structure. Provide me the assignment with the same structure as the sample table of contents. It is a must.   

2. Identify all social media channels of the university and what they are being used for. Explain how each type of social media impacts the university's business.  

3. Analyse how each of these social media channels is being used by the university to business and report this.  

4. Establish the positives and negatives of the use of social media. Identify any issues or problems with the current social media usage.  

5. Identify additional social media channels that can be used to enhance their business and profits.  

6. Provide at least 2 graphs, tables or figures. These tables, graphs and figures must be used as embedded in the text.  

7. Provide web links for each references in the reference list. 35 and above references must be cited that are relevant, within 2015-2021. Must include the web links for all references Highly developed professional writing demonstrated. 

8. It is Harvard-style referencing. All the references must be cited in the report's text.

Assessment Item 3 Written Report

Due date:

Value:

Length:

Week 10 (Sunday, midnight, Darwin Time)

45%

Maximum 3000-3500 words

Task: Select any one from the list below:

• Charles Darwin University • University of Melbourne • Australian National University • Monash University • RMIT University

Consider their presence in Australian market only. Examine their website and social media presence (including LinkedIn, Facebook, Twitter and any others). Analyse the impact of Social Media on their core business. For this purpose, you will need to follow these steps.

1. Select any institution from the list above that you would like to investigate within Australia

2. Identify all their social media channels and what they are being used for (for example, they may be using social media for recruitment, marketing, sales, creating a presence and increasing the reach etc)

3. Analyse how each of these channels are being used by the business and report this.

4. Establish the positives and negatives of the use of social media. Identify any issues or problems with the current social media usage.

5. Identify additional social media channels that can be used to enhance their business and profits.

6. Provide clear recommendations with a forward planning strategy as to what the business should do, with justifications. This may include removing some channels that are not reliable, adding on more channels or a better mix, etc.

7. Tables, graphs, visuals may be used as embedded in the text. 8. References will be as per Harvard Referencing style, in text citations and a list

of references.

Assessment criteria: The assessment criterion is mentioned in the assessment rubrics for the assessment item.

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