02 Oct Advertisment
39628Analyze the content of 10 advertisements. Your discussion should include the following: (1) the name of each product, where it was advertised (e.g., print media, radio, TV), and the amount of space or time devoted to the product; and (2) a sociological analysis of the ads (i.e., What sociological terms, theories, and/or research best apply here? Explain.)
PLEASE INCLUDE (NOT EACH ONE) THESE THOUGHTS WITH THE TEN ADVERTISEMENTS:
1. What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.
2. What is the item being advertised and what role does it play in American culture and society?
3. What does the background tell us? Where is the advertisement taking place and what significance does this background have?
4. What action is taking place in the advertisement and what significance does it have? (This might be described as the ad’s “plot.”)
5. What theme or themes do we find in the advertisement? What is it about? (The plot of an advertisement may involve a man and a woman drinking but the theme might be jealousy, faithlessness, ambition, passion, etc.)
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