19 Sep BADM/BUOL 638, Strategic Decision Making Comprehensive Capstone Case Study Instructions
The aim of this assignment is to provide students the opportunity to perform a thorough case analysis. Working with your group, students will be assigned a company by the professor for analysis. The case analysis should include the following elements:
· Introduce the company and provide the reader with background information about the company.
· The Environment – PESTLE Analysis
1. Political environment
2. Economic environment
3. Social environment
4. Technological environment
5. Legal/Regulatory environment
6. Environmental environment
· The Industry – Porter’s Five Forces Analysis
1. Bargaining power of suppliers
2. Threat of new entrant
3. Rivalry among existing competitors
4. Bargaining power of competitors
5. Threat of substitutes
· The Firm
1. What is the mission and vision of the firm?
2. What are the strengths of the firm?
3. What is the firm’s financial condition?
4. What are the constraints and weaknesses of the firm (i.e. financial condition, organizational conflict)?
5. What is the management philosophy?
6. What does the organizational structure tell you about how decisions are made?
· The Product
1. What good and/or service does the organization offer?
2. What consumer need does the product solve?
3. What promotional mix, channels of distribution, and pricing strategies are being used by the organization?
4. What competitive advantage does the marketing strategy offer?
· Identify strengths of the organization and answer the following questions:
· How does this strength affect the operations of the organization?
· How does this strength assist the company in meeting the needs of its target market(s)?
· Identify weaknesses of the organization and answer the following questions:
· How does this weakness affect the operations of the organization?
· How does knowledge of this weakness assist the organization in meeting the needs of its target market(s)?
· Identify opportunities in the industry (and/or external environment) and answer the following questions:
· How is this opportunity related to serving the needs of our target market?
· What actions must the organization take to capitalize on this opportunity?
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