Based on your decision matrix analysis, what country market did you select to study?
What are the end-user considerations?
Are their environmental conditions to consider in the target country?
What governmental factors need to be considered?
Target country certification
What is the competition for the product in the target country and does it require product modification?
How should the product be packaged for international shipping to the target country?
What servicing is required of the product?
Be sure to refer to Chap 9 in your textbook Albaum, G. (2011). International marketing and export management (7th ed). Prentice-Hall
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