Read the transcript on the attached word document “Target Market Transcript”.
Then, choose an existing product/ service and write a one-page summary that answers the following four questions.
Product/Service choice is : McDonald’s
Who are the target customers?
What do the target customers want?
What other products, companies, or disruptive technologies is it competing with?
Does the company that produces it have a customer-focused culture? If so, how? If not, how would you recommend it do so?
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