06 Dec Week 6 Class Discussion topic comes from — Chapter Six “Targeting Attractive Market Segments”
Week 6 Class Discussion topic comes from —
Chapter Six “Targeting Attractive Market Segments”
Chapter Seven “Differentiation and Brand Positioning”
This class expects you to contribute two times:
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When entrepreneurs and companies use tools to work on market segmentation and target marketing, they essentially seek answers to the following questions raised in Chapter Six:
- Why would market segmentation and target marketing make sense?
- Why not sell the same products or services to everyone?
- How can potentially attractive market segments be identified and defined?
- How can segments be prioritized so that the most attractive ones are pursued?
So is this class.
We will undertake a similar process through your contribution one — answer one question only out of six questions below —
Question #1 How to define market segmentations (what are three steps used in the market segmentation process)?
Question #2 What is the Five-Step Process technique used by marketers to choose attractive market segments?
Question #3 One of the three common targeting strategies is “niche-market strategy”. Explain this strategy and provide at least two examples.
Question #4 One of the three common targeting strategies is “mass-market strategy”. Explain this strategy and provide at least two examples.
Question #5 One of the three common targeting strategies is “growth-market strategy”. Explain this strategy and provide at least examples.
Question #6 What is the relationship between market segmentation, target marketing, and product positioning? What damage will be done to a company’s target marketing and positioning efforts if markets are incorrectly or not effectively or insightfully segmented?
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