22 Feb Business Plan Milestone #2
11409Section 3 – The marketing analysis is completed through a combination of research and careful thought. Number 1 (identifying the potential size of your target market) can be completed using a simple tool such as Google Maps in combination with the following databases:
EBSCO https://geomi.atozdatabases.com/search?fromHttps=8BEF4DB734FA94EABE228EAD35BABBA5
Gale Business https://dnow-gale-com.macomb.idm.oclc.org/dnow/?p=DNOW&u=lom_macombcc
IBISLinks to an external site.
Macomb E-Resources https://www.macomb.edu/student-resources/library/find-e-resources.html
An actual number is the goal of 1.b. View the How To Determine the Potential Size of Your Target Market link for more information.
https://online.macomb.edu/courses/56436/pages/how-to-determine-the-potential-size-of-your-target-market
The remainder of the section is more detailed information about your marketing strategy and is based on the information in chapters 7,9,16, and 17.
Section 4 – have fun with this one! Choose the actual physical region for your truck based on the principles in chapter 9 and the week 4 discussion board. Find a picture of something that is appealing and appropriate.
Section 5 – we need to think ahead of our audience and identify the risks inherent in our startup. We are not aiming to identify generic risks (e.g. nobody will like my product), but those specific to our firm. Referring back to section 1 – the basis of competition – will be helpful here.
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