11 Mar Sponsorship Categories
12623First, read the articles under this module’s Resources for examples of emerging sponsorship categories. Then conduct your own research to identify a first-of-its-kind sponsorship signed by a professional, collegiate, or amateur sports organization. Share key terms of the partnership, including the length of the agreement, whether it is exclusive or non-exclusive, and the sponsorship fee if public. As you consider the partnership, address:
What about this brand in the emerging category will appeal to the sports organization’s audience?
Is the game-day experience improved by this partnership? What value is added?
Thoroughly discuss the critical elements you have analyzed with your classmates to better understand each aspect of the sales process involved to secure a deal.
Note: no AI and ChatGPT please
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