08 Apr Final Project Milestone Three: Business Terms and Value
12693Overview
In Module Six, you will submit a 3- to 4-page assignment continuing the research you’ve conducted in preparation for pitching your prospective sponsorship partner.
Prompt
Refer to your SWOT analysis and deal research work previously submitted and analyze the feedback you received from your instructor. Then write a paper based on the following information:
Value Proposition: In this section, you will determine the value of the business.
Describe what your sports organization has to offer the prospective sponsor. This should connect back to the prospective sponsor’s business objectives identified in Milestone Two.
Describe what the potential sponsor will receive in return for its sponsorship. For example, will its logo be placed on player uniforms? Will it have its own highly visible billboard in the stadium?
Business Terms: In this section, you will determine the essential business terms of your proposed sponsorship. These business terms need to be appealing and beneficial to both parties to support a successful pitch.
Describe the length of commitment that you will propose to your potential sponsor. Provide rationale to support your response, including citing the term length of a similar deal you find in your research.
Establish a proposed cost of the sponsorship that will be presented to the potential sponsor. Justify your response with evidence that supports your proposed cost. For example, you may want to research the price of sponsorship for other sport organizations and use this information to justify the cost.
Questions: Include three or more questions you will ask your prospective partner to better understand their business objectives.
What to Submit
Your assignment should be submitted in Word format, must be 3 to 4 pages in length and double-spaced, use 12-point font, and use APA formatting for citations where appropriate.
Note: Don’t use AI and ChatGPT please
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