06 Dec Help me answer 4 questions in the business case:
Help me answer 4 questions in the business case:
After reading Innovation Strategies Combined and Star Alliance 2020, answer the following questions to help you formulate a case analysis.
This is in lieu of a summary analysis and knowledge check, thus worth 20 points.
1. Why are there so many alliances in the global airline industry? What is their logic?
2. How does the Star Alliance govern its network of member airlines?
3. Faced with the COVID-19 crisis, what approach should Star Alliance and its member airlines follow?
4. What is the future of alliances in the global industry?
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